“The Explore Package was designed as our entry price option and it was our expectation that many customers would choose it. According to a report by Automotive News, Rivian’s production is lagging behind schedule: The automaker has produced 6,954 vehicles in the first half of the year, tracking well under its 25,000 annual goal.
The startup also says that offering just one package for each vehicle will lessen supply chain roadblocks and get more vehicles into customers’ hands faster. On its website, Rivian cites low demand for the Explore’s departure, stating that the Adventure model is the more popular choice.
Possible Culprits: Demand, Supply Chain Issues The two packages are separated mainly by their interior appointments: The Explore gets matte-black finishes and heated vegan leather seats, while the Adventure’s upgrades include heated and cooled vegan leather seats, natural-grained ash wood trim and a premium Meridian sound system. Previously, the R1T Explore started at $67,500 and the R1S Explore at $70,000 (prices do not include the destination charge) Adventure models are priced from $73,000 and $78,000, respectively. Related: Rivian Hikes Prices in Response to Inflation Insanity That leaves only the top Adventure Package, which raises Rivian’s cost of admission by thousands. After battling ongoing supply chain constraints, delaying orders and raising prices on its R1T pickup truck and R1S SUV earlier this year, the automaker has now dropped the base Explore Package for both vehicles - including for existing preorders. Electric-vehicle startup Rivian has once again stirred the pot with its customers.